"Tequila Herradura"
This piece was part of competition sponsored by Tequila Herradura in 2013. The challenge was to transform a tequila Barrel into what the artist envisioned the brand to represent.
My vision represented "moments worth toasting" with Tequila Herradura. I collected pictures of moments worth toasting from people around the world. I drew a map of the world outside of the barrel and made holes in the barrel. For each picture, I creating tubes of different colors so that they would be inserted inside the holes of the barrel. I lit up the barrel from the inside in order to make the images of these moments visible. The audience had a chance to interact with the piece and these moments in a more intimate way, by taking a look through each hole, one person at a time.
"A moment worth toasting"